Liya Sharif specializes in digital communications, with over a decade of leadership in integrated marketing, branding, and public relations. As senior director of Global Communications at Qualcomm, Liya is responsible for social media marketing and digital strategies, blogger programs, and strategies for immersive campaigns, content programs, speakerships, and marketing analytics.

Before joining Qualcomm in 2009, Liya was senior vice president and managing director at the San Diego-based digital marketing agency JHG, where she worked with a diverse range of clients in wireless, analytics, entertainment, software, and mobile applications industries. Prior to that, beginning in 2004 she led public relations and branding practice for Townsend Inc., the highly respected tech PR agency, which was later acquired by JHG.

Before Townsend, Liya was director of marketing for WIDCOMM, where she led PR and communications in support of a successful acquisition by Broadcom. Prior to that, Liya was director of marketing and communications for M7 Networks, now part of Motricity, where she led marketing and public relations efforts at ideaEDGE Ventures, a technology venture capital incubator for wireless startups.

A creator of award-winning campaigns, Liya was named a 2008 finalist by the American Business Awards (the "Stevies") in the Best PR Executive Category and 2008 finalist by the PR News Award in Agency Executive Category of the Year.