Google’s Future
12 May 2008My friend Richard Waters from the FT interviewed me the other day; he wanted to talk about Google’s future, now that the MS deal with Yahoo had apparently fallen through. Specifically, he wanted to talk about whether Google would come up with the next big thing, to keep its momentum going.
I reminded Richard that the guys who run Google had not come up with the first big thing, i.e., they had not included online advertising in their first business plan, or in their original search technology. Google was just the next in a long line of search engines.
So why would one expect them to come up with the next ?
2 Responses to “Google’s Future”
May 13th, 2008 at 4:53 am
Were Google the first to come up with the idea of paying a few dollars to improve a web site’s position in search results? I remember it felt a bit like cheating, but I still made a $25 investment and it worked remarkably well. A simple and at the time a radical concept?
May 13th, 2008 at 6:08 am
Google triumphant: Search wars look settled
By Richard Waters in San Francisco
EXTRACT: There is no guarantee that the search company will alight on another idea as powerful as its advertising system, says Mark Anderson, a veteran technology commentator. Yet that may not matter for some time, he and most other industry insiders say. “I think it’s enough for the next 10 years,” says Mr Anderson. “When God gives you a golden goose, you have to hold it tight.”
http://www.ft.com/cms/s/0/ae08cfd8-2051-11dd-80b4-000077b07658.html