What Is SNS?
The Strategic News Service™ is the world's most reliable source of advanced information at the intersection of technology and economics. Its publicly graded prediction rate in these areas is unmatched, and its success in pointing out critically important new strategic issues to global thought leaders - often in their own areas of expertise - is now well-established. This is why Bill Gates, Michael Dell, Paul Jacobs, Justin Rattner, Steve Ballmer, Bill Janeway, and many other global intellectual, policy, and business leaders have become SNS Members.
Since its 1995 inception, SNS has evolved into a global force, expressed partly through a remarkable membership, which works in three modes: to research and describe missing strategic insights into what is happening now, to accurately predict what is to be expected in the next 3-5 years, and to rally interest - when appropriate - in accelerating the benign trends that matter most. In this way, SNS and its members have led a movement beginning with unbiased research in computing and communications, into global integration of markets and trends, and finally culminating in appropriate actions.
As a group, we believe that technology drives the global economy. For that reason, we find our work now at the center of leverage for global leaders in every economic and policy segment. Active areas of discussion include, but are not limited to: Computing, Communications, Chip Design, Cleantech, Security and Economic Cyberwar, Fixing Healthcare, Ocean Health, Global Warming, Cloud Infrastructure, and more.
Functionally, SNS consists of a number of related organs and activities:
SNS Interactive News™ (iNews): This is a patent-pending community-driven news source, offering the public daily updates about global business and technology leaders and their achievements, and offering Premium Members the additional option of directly interacting with these news leaders on a daily basis.
The SNS Letter in Technology and Economics: Called "the best technology letter" by Fortune magazine, this was the first subscription newsletter on the Internet. SNS Members consistently indicate two primary benefits: receiving new strategic insights into current global trends, and accurately prediction of outcomes in the 3-5 year timeframe, in technology and economics worldwide.
The Future in Review (FiRe) Conferences. First held in 2002, and immediately called "the best technology conference in the world" by the Economist, the annual Future in Review™ Conferences are exceptional in their breadth and depth. Speakers and participants are global, and often share roles, with a bias favoring action. FiRe is covered by alliance partner BBC World News, with its 40MM audience, and is streamed live to global mirror sites in London, Shanghai, Berlin, Rio de Janeiro, Tokyo, and other locations.
FiRe includes the well-known "FiRe CTO Design Challenge," a multi-day design effort by selected CTOs, geared toward solving large-scale real-world problems. Results of the first year of these efforts are now being applied in fighting urban wildfires in San Diego County, Austin, and Australia.
FiReGlobal Conferences: These events offer regional attendees a focus on their own problem sets, addressed by global thought leaders: "Local problems with global solutions."
SNS Dinners: Mixing business leaders and policymakers in carefully chosen settings. Examples are the SNS West Coast Dinners, held in San Francisco, and the SNS London Dinners.
The SNS Annual Predictions Dinner: Held annually since 2005 at the Waldorf=Astoria Hotel in New York, this event includes a separate reception and dinner, followed by an interview with a global leader on a topic of current SNS interest, and the release of next-year annual predictions by SNS CEO Mark Anderson. These are then distributed worldwide by various news organizations, including the BBC World News, the Wall Street Journal, the New York Times, Forbes, and others. Publicly graded predictions accuracy rate since 1995: 94%.
SNS Project Inkwell™: The first global vendor consortium to research and design the use of appropriate technology in K12 classrooms; convened by SNS in 2003. Input sources included students, teachers, administrators, governors, nonprofit leaders, and Cabinet-level officials from Britain, Europe, the U.S., and Australia. Inkwell's "Spark" design for a K12 computing device, developed by consortium member IDEO, has won design awards in the U.S. and Europe. Today, Inkwell has become a catalyst for ensuring implementation of these transformations.
SNS IPPA: The Intellectual Property Protection Alliance was initiated by SNS in 2011 after SNS research led to the discovery, and publicizing, of the China national business model, including its core requirements for stolen or extorted IP from other nations. It is the goal of the IPPA to reduce these practices, in order to protect the ROI of inventing companies and countries, as well as that of the global economy.
"Big Problems, Big Solutions" - SNS Conference Calls: Held quarterly, and discounted for Members, these calls with Mark Anderson and selected guests allow participants to bring their own corporate questions to major subjects of concern in technology and economics.
Member Company Reviews: Provided by Mark Anderson, available to Members. Past review and consult subjects include Dell, Hewlett-Packard, Microsoft, Adobe, and others.
Speeches: SNS Members have early notification, priority registration, and often discounts, for all SNS speeches and events. Members may also engage Mark Anderson for speeches at company events by mutual arrangement.
Major Global Corporate Events: SNS partners with global member organizations such as Accenture to produce top-level private events on critical subjects for the firm and its clients. The Accenture / SNS meeting on Economic Cyberwar, held for Accenture's Global CIO and COO groups in London, is an example of such events.
New Science and Technology: In addition to discovering strategic trends and making predictions, SNS is also the source of ideas for patentable inventions, descriptions of untapped future markets and products in technology, and new theories in pure science (see "SNS Science and Technology Contributions List").
SNS is a revolutionary step beyond today's news, providing Advanced Information to its members. Virtually all major international news services subscribe to SNS, and repurpose stories that we originate, including Reuters, the Financial Times, the Economist, the New York Times, Forbes, Fortune, the Wall Street Journal, Bloomberg TV, and Bloomberg Businessweek. (At their Brainstorm Conference, Fortune editors once identified SNS as its prime story source in technology.)
By describing landscapes of opportunities at the intersection of technology and economics, and then assisting in translating these into partnerships and action, SNS is redefining the value, delivery, and benefits of processed news.
Our goal is to produce extremely useful, focused information not available elsewhere. We are proud that Intel, Nuance, Adobe, Deutsche Telekom, Accenture and other great companies have chosen to provide SNS to their entire teams, seeing SNS as a powerful competitive weapon.